The Troll personifies fears that are connected to the marketing of yourself and your work. For most writers and artists, these fears are some kind of monstrous mix about who you really are, who you think you should be, what you need to say about your work, how much valuable time you have to ’waste’ on marketing, how to overcome shyness or modesty to do social media, and, for many of us, how not to press the wrong button and accidentally share the wrong things with everyone on the Internet. Somehow these common fears transform themselves figuratively into one monstrous troll that keeps you apart from your audience.
We’ve found that writers and artists become more successful in marketing (and in their own personal life too!) if they take charge of the troll by doing three specific steps.