If you do not fully understand what you control, you may wait endlessly for other people to do things that in actuality are clearly in your own sphere of power to make happen. For example, you may believe that if you focus only on producing excellent work that your spot in the world’s marketplace will automatically happen…that an audience will magically form for you…that an income stream and a career path will somehow appear. But, usually just creating excellent work isn’t enough. You also have to take charge of connecting that work with fans. Understanding the Creative Castle concept can help you understand the entire creative realm with more clarity.
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