Like many artists and writers, you may have gotten so busy focusing on your creative work that you stopped thinking about what your potential fans truly experience when they first encounter you.
Disregarding your public image is like neglecting the roadside portion of the bridge in front of your creative castle. How you introduce yourself may need attention. How you describe your work may need to be repaired. Left neglected, people may hurry past this all-important connection point before you ever have a chance to interact with them